Shiseido Group is blogging – the company has launched a new website that features beauty, fashion and wellness tips for runners. The company is calling it, “Run, Run, Run Beauty” – take a look at it here.

Why target runners? Shiseido says there are more than 100 million people who enjoy running, in every corner of the world. Most take up the sport on their own, without the help of a professional coach, according to the results of the brand’s 2016 survey. The site will provide information on beauty, health and training fashion, the brand says.

Every week, Shiseido’s posts will include information on products to protect the skin from UV rays and sunburn while running; remedies to help the skin and more recipes that work on the skin and muscles after running; basic running tips; hairstyles for running, and more.

Running is a sport that Shiseido has been connected to since the company established the Shiseido Running Club in 1979, which has sponsored various events through the years. These events have included the Tokyo International Women’s Marathon, which is the world first women’s marathon officially approved by the International Association of Athletics Federations.